“Manager-Media Strategy, Planning, Buying and Metrics” For a Telecom Giant in Middle East.

WeBecome is a Business Consulting and Professional Services company, with impressive presence in 6 countries worldwide. We have been retained by our MNC GSM TELECOM client in QATAR; Middle East to hire “MANAGER – MEDIA STRATEGY, PLANNING, BUYING & METRICS”
Qatar has developed itself as Educational HUB of MENA Region. You’ll Earn 100 % Tax Free Salary. Excellent Work Culture. Most secure place in Middle East to settle Down / Relocate.

JOB Location: QATAR-Doha, Middle East.

JOB Title: MANAGER – MEDIA STRATEGY, PLANNING, BUYING & METRICS

Salary: 100 % TAX FREE Competitive Salary Package + EXPAT Benefits.

JOB Type: Permanent.

REPORTS TO: Head of Marketing Communications

FUNCTION: Marketing Communications

DEPARTMENT: Marketing

Role Purpose

Development of extensive media knowledge base across all media (traditional and alternative) for the Qatar market. Includes research both Quantitative and Qualitative. Develop annual media strategy that optimises media spend and effectiveness. Plan media activities on an annual, quarterly, monthly and weekly basis. Seek out innovative mediums to drive brand messages and manage all negotiations with media owners. Execute against plans by effecting the media buying and ensuring that material reaches the media owners on time. Post campaign analyses to determine the efficacy of each campaign and report on learning’s and direct media investment decisions.

Essence of Role – Key Accountabilities

Strategy

• Assist in the formulation of annual brand strategies & plans that deliver against business objectives
• Development of media knowledge base

Planning

• Efficient and effective use of resources in order to deliver brand and campaign plans
• Develop media campaigns that help achieve product revenue targets
• Develop campaigns that are innovative and use media innovatively, efficiently and effectively

Measurement

• Effective and in depth analysis of media efficacy (post campaign analyses)
• Apply findings into driving efficiencies, savings and better media investment decisions

General

• Must be a team player
• Lives the brand values
• Work with a holistic view, i.e. Brand + Propositions+ Customer segments+ Channels

Role Dimensions

Financial (limits/mandates etc.)

• Deliver media plans that enable effective cut through in media to drive brand and proposition messages that contribute to key metrics, i.e. revenue, share and BHT.

Non-financial (customers/staff etc)

• Build relationships with all media owners.
• Build relationships with audience influencers (construction companies, banks, Municipality etc)

Typical Outputs

Media knowledge base

• Set up Metrics for the company
• Develop/source innovative media options
• Ensure efficient use of media

Planning

• Campaign Plans + media mix
• Campaign execution
• Effective media mix against segments and channels
• Quarterly media insights and review-
• ROI on Spend vs Reach & Frequency.
• Total ratings achieved
• Connections & Revenue targets vs media spend
• Brand health against each segments vs media spend

Person Specification :

Competency / Performance Driver:

• Seasoned media professional within a media agency or current media manager at a corporate
• Understands brand building
• Good business acumen
• Ability to execute
• Strong interpersonal skills
• Passion for consumer insight and its application within media environment
• Strong Creative thinking skills for application of non-traditional media
• Strong values alignment, i.e. Can Do, Vitality & Worldliness
• Must love media planning, passionate about metrics and analysis

Technical / Professional Expertise:

• Must have at least 5 + years “Media Management “ experience for big brands preferably a multi-national.
• Has worked for a media agency in a mature market & experienced in media metrics and planning
• Has worked for a media agency in the GCC ( Not Mandatory)
• Strong media research understanding/skills, Analytical skills, Strategically sound, project management, Ability to budget

Interested candidates; you are also requested to put in the following details in your cover note:

1. Current Salary.
2. Expected Salary (Please Don’t Mention Only Negotiable, Put In Figures).
3. Notice Period.
4. Nationality.
5. Languages.
6. Gender.
7. Current Location.
8. Relocation Readiness – Yes / No

Without These details your profile will not be entertained, kindly send in your Word Format resumes to: uae@webecome.com .Thank you-

Disclaimer Clause:-
You are free to forward this Job Post to candidates who fit the job description. Please IGNORE this email if you are working for the above mentioned Client of Webecome.Com (s) Pte Ltd.

Ashraf Kazi | WeBecome Consultants Pvt Ltd |

Email: uae@webecome.com

Skype: ashraf996322 Mobile: (+91)9325996322

TEL : (+65) 31493192 / (+91) 20-65104359

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